How Small Words Reveal Big Things About Us

Studies suggest that seemingly inconsequential language choices might reveal something about our identities (and our biases).

If you’re a fan of the New England Patriots, you may refer to your team differently than, say, a Cleveland Browns fan (and no, I’m not talking about your accent). Photo: Jim Davis/The Boston Globe

In 1996, social psychologist John Bargh set out to prove that the words you read can subconsciously influence your behavior. He brought in students, broke them into three different groups, and told them he was interested in studying their language skills. He had the…